With years of experience to count on, Rajesh Singh, Vice President – Sales, Marketing & After Sales, General Motors India, has been the driving force of Chevrolet India. In a recent interview with Simran Sabherwal from automotive publication â€“ Impact Magazine, Mr. Singh answered all about Chevrolet and the companyâ€™s plans for the future.
Speaking about the marketing mix and digital platform, Mr. Singh said, â€œThe idea is to create as many consumer delight points as possible.â€ And that â€œIt is no longer just about the clichÃ©d four Pâ€™s of marketingâ€, but the focus needs to be on â€œOther aspects such as on ground experience and quality of training we give our employees to ensure a delightful consumer experience.â€
Mr. Singh also gave us an insight into the pricing strategy adopted by the company saying, â€œWe believe in creating and offering value to consumers across segments and are extremely value competitive in segments where we are present.â€
During the course of the interview Mr. Singh was asked about the challenges one faces in the Indian market considering how competitive it is. He went on to state that â€œGM sees great potential in Indiaâ€ and that â€œWe operate under the principle that we build where we sell.â€
On the companyâ€™s association with global sports franchise Manchester United and how he tends to use its popularity in India, Mr. Singh, spoke about the recently held Manchester United party with footballer David May gracing the occasion and that the company is looking to extend this association to cricket as well.
This interview gives our customers and fans an insight as to how GM conducts itself and what might be in store for the future. To read the full discussion, you can click on the link provided here