Lead the Way with Chevrolet Trailblazer

With the Chevrolet Trailblazer, it does not matter if you are on city roads or on an adventurous trip to the rocky hill roads, you will truly feel like a king. The comfortable ride with embrace of luxurious interiors, the rugged 7 seat Trailblazer also provides ample space for baggage, powerful class 2.8L Duramax diesel engine (with 147kW of power and 500 Nm torque) and keep you well above the others. You will fall in love with the sleek exteriors designed magnificently to please with just the right mix of chrome, sharp lines and flared arches. Yet, it exudes Read more

Your Perfect Partner, Chevrolet Beat 2016

In this day and age of high stress levels and competitive environment one looks for fun, comfort and peace of mind wherever it can be found. It can be nerve wracking driving in the mad traffic of big cities for your job all day, or driving distances in the evening to a networking event! What’s the solution? Get into a Chevrolet Beat 2016, it’s an efficient and fun car! The pleasure and ease of driving this small car is what normally comes in sedans. The amazing pick-up of the car with the advanced insta-torque boost, the steering mounted audio controls Read more

The story of the Chevrolet Trailblazer launch in India

The Chevrolet Trailblazer became a part of a love story… about a wife who wants to do something different in return for her husband’s niceness, something that would bring joy to his heart. We made a real life video on the wife making her husband relive his favorite childhood memory of receiving a Chevrolet toy car from his uncle, packed in a box. However, this time the Chevrolet car was the Trailblazer, delivered in a very large wooden Amazon box, which created such a touching nostalgic moment… the ringing of the doorbell, the excitement in the wife’s eyes as she Read more

Chevrolet takes football fan from India to United Kingdom to enjoy Manchester United experience

Fan from Hyderabad gets a once in a lifetime opportunity which money can’t buy Chevrolet today announced that it will kick start the dream journey of a Manchester United Fan from Hyderabad to Old Trafford, the home ground of the legendary football club, Manchester United. The objective of the Chevrolet Fan Cup is to celebrate the passion of Manchester United fans in India by turning their dreams into reality. The winner was selected through a Chevrolet Fan Cup Contest on Chevrolet India’s website, encouraging fans of Manchester United to answer “How Do You Celebrate after a Goal?” with a celebration picture Read more

Chevrolet India Bags Two Awards for Marketing Excellence

DMAi Awards

Chevrolet India received the prestigious Gold award for the newly designed Chevrolet India website and a Bronze award for the successful ‘Enjoy Voyage’ pre-launch campaign executed in May last year.

The ‘DMAi’ Awards conducted annually honor excellence in marketing and advertising campaigns that have raised the bar of originality, response strategy, interactivity and impact.

The newly designed Chevrolet India website is based on Chevrolet’s global standards. This is the second award received for the Enjoy’s pre-launch campaign, the other one being the coveted NDTV Car & Bike Awards 2014 ‘Best Integrated Marketing Campaign’ received earlier this year.

Posted on by Chevrolet India in Milestones Leave a comment

Chevrolet Enjoy Celebrates First Birthday

GM India launches 1st Anniversary edition of popular MPV

General Motors India today celebrated the first anniversary of the arrival of the popular Chevrolet Enjoy MPV with the launch of the 1st Anniversary edition.

Chevrolet Enjoy Anniversary Edition

Launching the anniversary edition, GM India President and Managing Director Arvind Saxena said ‎ “Chevrolet Enjoy has completed a very successful ‘Year of Enjoyment’ on Indian roads It has given our customers  a  spacious  multi-purpose vehicle  and  a  luxurious  drive that  is  enabling them to  enjoy  life with their families and friends.  ‎Since its launch in May 2013, the Enjoy has sold close to 20,000 units. It has taken on the toughest competition in the newly created MPV-B segment, he added.

The latest member of the Enjoy family, the   1st Anniversary Edition is available with a choice of seven and eight seats and an exciting & stylish accessories package. It is being offered for a limited period.

Based on customer  feedback,  the  enhancements  make  the  award-winning  MPV even  more  stylish  and  appealing  for  esteemed  car  buyers.  GM India is launching an integrated marketing campaign to promote the 1st Anniversary Edition and celebrate the first anniversary of the Enjoy.‎

The Anniversary Edition offers free accessories on both the exterior and interior with exclusive badging giving it a distinct identity. The stylish exterior enhancements include a chrome kit for the headlamps, tail lamp, door handles and tailgate apart from roof rails, side body decals, OSRVM blinkers and chrome license plate garnish. Wooden dashboard trims have also been added to the interiors for a trendy and sporty ambience.

It may be recalled that the  Enjoy  has  received  four  coveted  awards  from  industry  experts  and  consumers, making  it  the  most-honoured M‎PV  last year.   In   addition, the Enjoy launch has received ‘Best Integrated Campaign Award’.

The  Enjoy  is  available  in  six  colors:  Velvet  Red,  Candy  White,  Switchblade  Silver, Seadrift Grey, Caviar Black and Linen Beige. It is powered by a 1.3-litre turbocharged DOHC diesel engine producing 74.8 PS @ 4000 rpm and a 1.4-litre SMARTECH petrol engine producing 100.2 PS @ 6000  rpm. The Enjoy returns one of the best in class mileage in the MPV categories and comes with a standard warranty of 100,000 kilometres or three years whichever is earlier.

Posted on by Chevrolet India in Enjoy, Our Cars Leave a comment

GM India Sponsors Students’ Education at Sankalp School

GM India CSR initiative

As part of its CSR initiative,  GM India has gone a step further in ensuring the development of the community where its operations are located. Mr. Arvind Saxena, President & MD, General Motors India, today handed over a Cheque for Rs 150,000 to the school authorities at Sankalp School for the education, meals & hygiene of One Class in the presence of other GM India senior leadership. The great initiative is a noble gesture to ensure holistic development of the impoverished children of the school.

GM India reiterated its commitment towards the school run by an NGO ‘Sankalp Welfare Society’ in Gurgaon. Apart from financial assistance, GM India has committed full support to the school in the future as well.

GM India organized activities for the students of Sankalp SchoolGM India has been associated with Sankalp School for last many years now. As part of corporate social responsibility (CSR), GM India has organized activities for the students of Sankalp School including educational training programs, road safety classes and frequent visits to GM India’s headquarters for training and education purposes. It may be recalled that on the occasion of India’s Children’s Day on November 14, 2013, GM India donated 91 indestructible ‘One World Futbols’ to the children of the school giving the ‘Power of Play’ to the students who can enjoy the game of football in the school premises

Posted on by Chevrolet India in Corporate Leave a comment

GMTC-I raises funds for Gunjur Government School

GMTC-I raises funds for Gunjur Government School

As a responsible corporate towards the society, General Motors Technical Center India (GMTC-I) in 2011 took it on itself to ensure education for the students of Gunjur Government School in Bangalore. GMTC-I raised funds for the school which was utilized towards providing infrastructural support along with ensuring adequate nutrition to the children of the school.

As part of GM’s commitment to corporate social responsibility, a yearly fund raising activity is undertaken to sponsor school kits which includes school bags, school shoes, stationery etc. for the students. The objective is to ensure that the basic requisites of students are met from time to time so that parents are encouraged to send their children to study rather than sending them to work at a tender age. Continuing with its initiatives towards this noble cause, this year GMTC-I will distribute the school kits to the school in June 2014 hence ensuring that the students get their new kits at the start of the academic year.

As part of CSR, GMTC-I aims to make education accessible to majority of the children in surrounding localities from underprivileged sections of society. GMTC-I has a committee of active employees who volunteer to host learning sessions, teach English and conduct science experiments for these children. The committee also organizes student visits to GMTC-I, hosts sporting events and fun learning events.

Apart from this GMTC-I also recently distributed indestructible One World Futbols to the students of Gunjur Government School which coincided with the annual sports day celebrations of the school.

Posted on by Chevrolet India in Corporate, Newsfeed Leave a comment

Chevrolet ‘You First’ camp organized for proud Chevy owners across India

GM India organized ‘You First’ camps across IndiaIn its continued bid to satisfy customers, GM India organized ‘You First’ camps across India from 11th April to 13 April 2014. The unique camp was organized across all the authorized Chevrolet workshops and the 3 day workshop saw 35,662 Chevrolet owners visiting the camp hence making the entire effort a grand success amongst buyers.

‘You First’ camp

‘You First’ camp offered free 51-point vehicle checkup, free top up of lubrication vehicle oils, coupons with 5% discount on spare parts, 10% discount on labour and 25% discount on car care products, free top wash, vacuuming, tyre dressing and glass cleaning on all vehicle giving our customers old Chevrolet cars a fresh and re-furbished look. The camp even offered customers a free evaluation of their existing cars with attractive vehicle exchange benefits and witnessed many getting a feeler of the value of the vehicle. The entire idea of holding the camp was not only to run a check-up on the existing Chevrolet cars but also educating the owners on the “Do it Yourself” tips which will help them maintain their car at all times and without getting into the hassle of taking it to the workshop for minor issues.

‘You First’ camps by Chevrloet is an annual affair and is organized across the country with the sole aim of being in touch with the Chevrolet customers and keeping their cars up-to-date.

Posted on by Chevrolet India in Corporate 2 Comments

The Posh and the Powerful Chevrolet Cruze 2014

Chevrolet Cruze 2014

You can now get your hands on the most up-to-date 2014 Chevrolet Cruze for as low as Rs 13.70 lakh for the manual variant and 16.19 lakh for the fully loaded automatic transmission variant (ex-showroom, New Delhi). With higher fuel economy on the six-speed automatic transmission, you can now choose to Cruze in style without batting an eyelid on the fuel meter.

Offering the perfect blend of power, refinement and efficiency, the updated Chevrolet Cruze has further strengthened its position in the marketplace. The Cruze with 2.0 litre VCDi diesel engine is already the most powerful saloon in its segment with 166 PS of undulated power on tap along with 380 Nm of torque that make the drive simply exhilarating. And now, it’s easier on the pocket too!

“The Cruze has received an overwhelming response from consumers across India since its launch in 2009 and continues to be the largest-selling Chevrolet nameplate globally,” said Rajesh Singh, Vice President, Sales, Marketing and After Sales, General Motors India.

“We are constantly upgrading our carlines according to the evolving needs of the Indian consumer. The updated Chevrolet Cruze with all new Gen2 automatic transmission returns improved fuel economy and also provides turn indicators on outside rear view mirrors, both of which are crucial for Indian road conditions,” added Mr. Singh.

The updated 2014 Chevrolet Cruze comes with both a 6-speed manual and a 6-speed automatic transmission. The all-new Gen2, 6-Speed Automatic Transmission sets a new benchmark in the segment with improved fuel economy of 14.81 kmpl as per ARAI. The manual variants return a fuel efficiency of 17.3 kmpl.

Seamless gear changes mean superior acceleration off the block and instant torque delivery for effortless overtaking. The Electronic Automatic Transmission Control System offers a clutch-to-clutch shift operation for precision gear shifting. A widespread gear ratio ensures quicker getaways and the sixth gear ensures increased fuel economy at cruising speeds.

The updated 2014 Chevrolet Cruze is even more visually appealing with turn indicators added on the outside rear view mirrors as standard for comfortable maneuvering. The Cruze embodies a new dual-port front grille with gold bowtie, newly designed front and rear bumpers, new dual bezel design headlamps, new alloy wheels and new fog lamps with chrome surround across all trim levels. The new Cruze with its refreshed styling chisels a lasting impression with its bold dynamism of form, aggressive stance, muscular shoulders and taut styling crease lines.

The jewel-effect headlamps add striking character to the sporty front end. Muscular sides with chrome door handles, chrome applique on the trunk lid and mesmerizing twin-port jewel effect tail lights highlight the design enchantment.

The new Chevrolet Cruze also comes with thoughtfully researched comfort features like a six-way power adjustable driver’s seat, dead pedal, premium speakers, power-operated windows with the express-up & down feature on the driver’s window, Bluetooth music streaming and pinch guard protection for improved customer delight.

The ice-blue ambient lighting enhances this, as do the classy, elegant and comfortable jet black leather interiors. An advanced integrated centre stack with graphic infotainment display, radio and HVAC controls add to the premium feel of the car. A thicker, ergonomic rim design helps maneuver with more ease with the three-spoke steering wheel.

A sleek, no-wire experience for the car audio enthusiast is standard. Push button start, cruise control, rain-sensing wipers and an auto-dimming inside rear view mirror make the Chevrolet Cruze a dream to drive. Steering wheel-mounted cruise control automatically controls the speed for a pleasurable highway drive.

The three-gauge instrument cluster has sophisticated ice-blue dash illumination and a centre-positioned information display provides every little detail required.

Equipped with dual front airbags and two side airbags, the new Cruze enhances safety in case of a high-impact collision. The strong and rigid “safety cage” has reinforced pillars with tubular bars, which provide optimum protection to passengers. The front and rear crumple zone maximizes safety by absorbing the impact energy in a collision.

The anti-lock braking system (ABS) with electronic sensors provides excellent braking efficiency and shorter stopping distances, which ensures better steering control, especially on slippery surfaces. Passive Entry Passive Start (PEPS) automatically controls the central locking system, anti-theft alarm and ignition.

The pedestrian protection design of the hood and related hinge structures reduce the chance of pedestrian injury. With a child seat provision specifically designed in the rear seating area, the new Cruze offers protection for children at all times. They can be secured in any of the three rear seats.

Prices for the updated Chevrolet Cruze (ex-showroom, New Delhi)

Chevrolet Cruze LT (MT) -                                                  INR 13,70,416/-

Chevrolet Cruze LTZ (MT) -                                               INR 15,19,029/-

Chevrolet Cruze LTZ (AT) -                                                INR 16,19,826/-

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Chevrolet Cruze – Most Appealing Premium Midsize Car in India

Chevrolet Cruze bagged the award for the most appealing premium midsize car of 2013No prizes for guessing the most appealing premium midsize car in India. Yes, the Chevrolet Cruze is at it again, adding yet another award in its tally from the renowned and respected market research firm JD Power.

The Chevrolet Cruze has bagged the award for the most appealing premium midsize car of 2013 under the ‘APEAL’ study by JD Power Asia Pacific. Mr. Arvind Saxena, the new President and Managing Director of General Motors India, received the award at a ceremony in New Delhi on March 11, 2014.

The Automotive Performance Execution and Layout (APEAL) is study conducted by J D Power every year among new vehicle owners between 2 and 6 months of ownership to identify what excites and delights owners about their new vehicles performance and design.  This study identifies features and attributes that make vehicles stand out to their owners.

The Chevy Cruze ticks all the boxes when it comes to performance with 166 PS of undulated power on tap and 380 NM of humongous torque – the 2.0 litre VCDi engine makes the driving experience simply exhilarating. These numbers clearly make the Cruze the fastest car in its segment by a long way.

The Chevrolet Cruze looks like a monster on the prowl and its new design features such as turn indicators on the outside rear view mirrors, a new dual-port front grille with gold bowtie, newly designed front and rear bumpers, new dual bezel design headlamps, new alloy wheels and new fog lamps make it the standout contestant for the pageant in a beauty contest.

Chevrolet Cruze with its refreshed styling chisels a lasting impression with its bold dynamism of form, aggressive stance, muscular shoulders and taut styling crease lines. That’s why Cruze owners vouch for the performance of the car which has led to the stupendous achievement.

Posted on by Chevrolet India in Cruze Leave a comment

Your chance to own a Limited Edition Chevrolet SAIL Hatchback and SAIL Sedan

SAIL Sedan Limited Edition

Chevrolet introduces Limited Edition SAIL Hatchback and SAIL Sedan which showcases a bold new styling along with sporting an exclusive Limited Edition Badge. This initiative of introducing a Limited Edition range is because of the huge acceptance the marque gets amongst buyers.

SAIL U-VA Limited Edition

The Chevrolet Limited Edition SAIL Hatchback and SAIL Sedan will sport side body graphics, reverse parking sensors, outside rear view mirrors with blinkers, illuminated sill plates, steering wheel cover, limited edition seat covers, carpet mats and pillows, chrome embellishments on boot lid, OSVRM with blinkers along with the limited edition badge which will add the final premium look to the entire offering.

With a promise of power, fuel efficiency and low emissions the SAIL Hatchback and SAIL Sedan can be availed in SMARTTECH diesel and petrol engines.

With no extra pricing the limited edition SAIL Hatchback and SAIL Sedan can be availed between Rs 4.21 lakh and Rs 6.54 lakh while the Chevrolet SAIL Sedan’s Limited Edition is priced between Rs 5.07 lakh and Rs 7.45 lakh (ex-showroom, New Delhi). Also for the current month the customers can continue availing the February offer of upto Rs. 30,000 and the recent tax benefits Rs. 23,700 which gets passed on to the buyer. So it’s a month of huge saving and the perfect time to take home the Limited Edition Chevrolet SAIL.

GM India is currently present in 218 cities in India with 273 sales points and 277 authorized service outlets to cater to the requirements of its customers. It is also the pioneer in introducing a number of industry first programs, including an unmatched three year warranty with the Chevrolet Promise and a 24×7 free roadside assistance service to further bolster the excellent ownership experience of Chevrolet vehicles.

With the launch of the Limited Edition Chevrolet SAIL Hatchback and SAIL Sedan, Chevrolet hopes to provide a mix of unmatched luxury and smart features that have always brought more value and comfort to our customers.

Posted on by Chevrolet India in Featured, SAIL, SAIL U-VA Leave a comment

The Limited Edition Chevrolet Enjoy is here!

Chevrolet Enjoy Limited Edition

The luxurious and stylish Chevrolet Enjoy is the perfect car to help you play all your roles in life. This stylish car comes packed with special features that make it stand out from all the other cars in its class.

Chevrolet Enjoy has also bagged the coveted ‘MPV of the Year 2014’ award by Bloomberg TV-Autocar India making it the perfect choice for all your needs!

The Limited Edition Chevrolet Enjoy is packed with more luxurious features that make it stand out from all the other cars. The car’s new dashboard trim makes the car look smart, lean and irresistibly stylish. The new chrome kit adds a touch of glamour to the car and is bound to make heads turn.

‘Safety’ is one of the core features of the Limited Edition Chevrolet Enjoy. It’s dazzling OSRVM Side Markers ensure extra protection for the car, making it one of the safest cars on the road. It also comes with new and stronger roof rails to accommodate extra luggage making it the ideal car for long holidays.

At an unbelievable starting price of Rs.5.78 Lakh, the Limited Edition Chevrolet Enjoy is a smart yet stylish choice!

Posted on by Chevrolet India in Enjoy 1 Comment

Chevrolet Celebrates Manchester United Partnership in India

Dwight Yorke gets up close with Indian fans

Legendary former footballer Dwight Yorke gets up close with Indian fans

Chevrolet celebrated its partnership with Manchester United in India. Legendary former player Dwight Yorke recently visited the country to get up close with Indian football fans as part of the United Trophy Tour in the country.

As the Official Automotive Partner of Manchester United, Chevrolet pledges to unite supporters around the world through the game of football. Chevrolet believes in putting fans first in the partnership, developing unique and once in a lifetime opportunities to bring Manchester United supporters and enthusiasts closer to their team and give back to the game they love.

Chevrolet celebrated its partnership with Manchester United in India

“Chevrolet is extremely proud to connect Manchester United with its passionate supporters in India. The long association of Chevrolet with football in India is a testimony to the great belief Chevrolet has in the game of football that has the unique capability to unite people all around the world,” said Lowell Paddock, President and Managing Director, General Motors India.

From the 2014-15 season onwards, Chevrolet will be the official Jersey sponsor of the most popular football team in the world, Manchester United. As part of the United Trophy Tour in India, Chevrolet is giving fans the chance to get up close with Dwight Yorke and see the Barclays Premier League Trophy.

“It’s a great honour to be able to promote the fantastic relationship between Manchester United and Chevrolet to our Indian fans. The chance to meet some of our 4.5 million followers is something I am very excited about, and gives us a wonderful opportunity to promote football in India. Events like this provide a key platform to unite our fans around the World,” said Dwight Yorke, ex-Manchester United striker.

The event was a roaring success with over hundreds of fans turning up for the event. The fans got a chance to meet Dwight Yorke, ask Dwight questions about football, his career and Manchester United, and even win some exciting Chevrolet merchandise. Chevrolet India hosted two contests parallel to this event. The Meet the Legends contest gave five Manchester United fans an opportunity to meet Dwight Yorke at the event and get up close and personal with the premier league trophy. Fans also got a chance to win personalized autographs signed by Dwight Yorke through the Line for Legends contest.

 

 

 

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