NEW DELHI â€“ Chevrolet has reached a big number in mini car sales, surpassing 1 million sales worldwide of the Beat which is known as Spark in foreign markets.Â This demonstrates the growing acceptance of Chevroletâ€™s small car lineup attracting more people to the brand around the world.
â€œChevrolet Beat, the most fuel-efficient diesel hatchback in India, has been appreciated for its technology and is increasingly selected by young buyers both in India and abroad,â€ said Arvind Saxena, President and Managing Director, General Motors India.
â€œFollowing its huge success in India, the Chevrolet Beat was subsequently launched in other parts of the world,â€ Saxena added.
The Beat was launched in India in late 2009. It continues to be Indiaâ€™s most efficient diesel hatchback with a mileage of 25.44 kmpl. Available in both petrol and diesel engines, it has sold more than 178,000 units in India alone.
Although itâ€™s a small car, the Beat sports steering-mounted audio controls, height adjustable driverâ€™s seat and an all new silver interior theme. The clear goal from the very beginning was to create a revolution in size and design despite the restrictions being a small car.
Today, the Chevrolet Beat is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico. In the U.S. sales of the Beat are up 10 percent year to date.
Speaking on the achievement, Alan Batey, Executive Vice President of Global Chevrolet said, â€œOur small segment vehicles attract more new car buyers to Chevrolet than any other vehicles in the lineup, with more than 60 percent of buyers never owning a Chevy before.â€
GM India recently started export of the car from its Talegaon manufacturing facility to Chile in South America. More export markets for the India-made Beat are under presently under consideration.
The Beat, along with the rest of the Chevrolet small car lineup, also attracts the youngest buyers to the brand. This year, sales of Chevrolet small cars have increased more than 9 percent for car buyers under the age of 35.
In 2014, the Beat was the only vehicle in the mini car segment to earn the IIHS Top Safety Pick designation. Lightweight, high-strength steels constitute 60 percent of Beatâ€™s under body and 40 percent of its upper body. It is also used in the roof bow and B-pillars.
Earlier this year, Chevrolet sold its 3 millionth Cruze globally.
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 140 countries and selling more than 4.9 million cars and trucks a year. The Chevrolet brand was introduced in India in 2003 and is now one of the fastest-growing automotive nameplates in the country. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. The Chevrolet portfolio in India includes the Spark, Beat, Chevrolet SAIL, SAIL Hatchback, Cruze, Tavera, Chevrolet Enjoy and Captiva. More information regarding Chevrolet models can be found at www.chevrolet.co.in.