The Chevrolet SAIL U-VA was one of the most anticipated launches of 2012. This hatchback is certainly an important addition to Chevroletâ€™s compact car portfolio in India and is believed to have brought a new sense of vitality to one of the most competitive segments in the domestic passenger car market. To capture the anticipation of consumers before the launch, a first of its kind innovation on Google paid search was used. A real time countdown clock showing the time remaining for the launch of the car ran along with search ads.
The innovation was truly world class and has established new benchmarks in the automotive industry in India. The response to this innovation was overwhelming; not only in terms of brand awareness, but also the inquiries it delivered for us.
Creative Abbys, which is the biggest and the most sought after advertising award function in India, recognized the success of this advertising campaign and awarded it with a bronze metal under ‘Creative Use of Search Engine Marketing’ category. Out of nearly 4300 creative entries from 173 agencies, Chevrolet SAIL U-VA launch campaign was the only campaign to have won an award in its category.