Chevrolet Enjoy Honored with Three Prestigious Automotive Awards

 Car India and Bike India Awards 2014-MPV of the year

The Chevrolet Enjoy continues its winning streak bagging three reputed trophies for the year gone by. Chevrolet Enjoy was honored yet again with the ‘Best MPV of The Year’ award for the second time by coveted automobile publication Car India & Bike India at a glittering ceremony in Mumbai on 15 January, 2014.

The Chevrolet Enjoy had recently bagged the prestigious ‘Best MPV of the Year’ award by Bloomberg TV -Autocar India on 20 December, 2013. The Bloomberg TV- Autocar ‘Car of the Year’ awards recognize the best in automotive excellence across the industry. Winners for these awards are decided annually by international jury panelists and auditors from global consultancy firm KPMG.

Both these awards are crucial as the Chevrolet Enjoy faced stiff competition from other entries such as the Ashok Leyland Stile in the ‘MPV of the Year’ category.

Chevrolet Enjoy was also awarded the ‘Best Integrated Campaign’ award by leading news channel NDTV for the year 2013 in a grand ceremony on January 13, 2014 in New Delhi. The Chevrolet Enjoy ranked best in the category even with stiff competition from other entries such as Honda Amaze and Tata Nano. The event jury consisted of eminent personalities like Dilip Chhabria of DC Design, leading marketer Sam Balsara and Siddharth Patankar, Editor (Auto) for NDTV apart from enthusiasts and aficionados across the automotive sector.

It is noteworthy that the Integrated Launch Campaign for Enjoy was also the launch of Chevrolet’s global ‘Find New Roads’ campaign too which laid the foundation for other carlines in the portfolio to follow. The entire campaign was executed in a record 45 days.

The Chevrolet Enjoy has achieved tremendous appreciation from automotive industry experts selling more than 15,500 units since its launch in May 2013.

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