GM India launches 1st Anniversary edition of popular MPV
General Motors India today celebrated the first anniversary of the arrival of the popular Chevrolet Enjoy MPV with the launch of the 1st Anniversary edition.
Launching the anniversary edition, GM India President and Managing Director Arvind SaxenaÂ said â€Ž â€œChevrolet Enjoy has completed a very successful â€˜Year of Enjoymentâ€™ on Indian roads It has given our customersÂ aÂ spaciousÂ multi-purpose vehicleÂ andÂ aÂ luxuriousÂ drive thatÂ isÂ enabling them toÂ enjoyÂ life with their families and friends. Â â€ŽSince its launch in May 2013, the Enjoy hasÂ soldÂ close to 20,000 units. It has taken on the toughest competition in the newly created MPV-B segment, he added.
TheÂ latest memberÂ of the Enjoy family, theÂ Â 1st Anniversary Edition is available with a choice of seven and eight seats and an exciting & stylish accessories package. It is being offered for a limited period.
BasedÂ onÂ customerÂ feedback,Â theÂ enhancementsÂ makeÂ theÂ award-winningÂ MPV evenÂ moreÂ stylishÂ andÂ appealingÂ forÂ esteemedÂ carÂ buyers.Â GMÂ IndiaÂ isÂ launchingÂ an integrated marketing campaign to promote the 1st Anniversary Edition and celebrate the first anniversary of the Enjoy.â€Ž
The Anniversary Edition offers free accessories on both the exterior and interior with exclusive badging giving it a distinct identity. The stylish exterior enhancements include a chrome kit for the headlamps, tail lamp, door handles and tailgate apart from roof rails, side body decals, OSRVM blinkers and chrome license plate garnish. Wooden dashboard trims have also been added to the interiors for a trendy and sporty ambience.
It may be recalled that theÂ EnjoyÂ hasÂ receivedÂ fourÂ covetedÂ awardsÂ fromÂ industryÂ expertsÂ andÂ consumers, making Â itÂ theÂ most-honoured Mâ€ŽPVÂ last year. Â InÂ Â addition,Â the EnjoyÂ launch has receivedÂ â€˜Best Integrated Campaign Awardâ€™.
TheÂ EnjoyÂ isÂ availableÂ inÂ sixÂ colors:Â VelvetÂ Red,Â CandyÂ White,Â SwitchbladeÂ Silver, Seadrift Grey, Caviar Black and Linen Beige. It is powered by a 1.3-litre turbocharged DOHC diesel engine producing 74.8 PS @ 4000 rpm and a 1.4-litre SMARTECH petrol engine producing 100.2 PS @ 6000Â rpm. The Enjoy returns one of the best in class mileage in the MPV categories and comes with a standard warranty of 100,000 kilometres or three years whichever is earlier.