Lead the Way with Chevrolet Trailblazer

With the Chevrolet Trailblazer, it does not matter if you are on city roads or on an adventurous trip to the rocky hill roads, you will truly feel like a king. The comfortable ride with embrace of luxurious interiors, the rugged 7 seat Trailblazer also provides ample space for baggage, powerful class 2.8L Duramax diesel engine (with 147kW of power and 500 Nm torque) and keep you well above the others. You will fall in love with the sleek exteriors designed magnificently to please with just the right mix of chrome, sharp lines and flared arches. Yet, it exudes Read more

Your Perfect Partner, Chevrolet Beat 2016

In this day and age of high stress levels and competitive environment one looks for fun, comfort and peace of mind wherever it can be found. It can be nerve wracking driving in the mad traffic of big cities for your job all day, or driving distances in the evening to a networking event! What’s the solution? Get into a Chevrolet Beat 2016, it’s an efficient and fun car! The pleasure and ease of driving this small car is what normally comes in sedans. The amazing pick-up of the car with the advanced insta-torque boost, the steering mounted audio controls Read more

The story of the Chevrolet Trailblazer launch in India

The Chevrolet Trailblazer became a part of a love story… about a wife who wants to do something different in return for her husband’s niceness, something that would bring joy to his heart. We made a real life video on the wife making her husband relive his favorite childhood memory of receiving a Chevrolet toy car from his uncle, packed in a box. However, this time the Chevrolet car was the Trailblazer, delivered in a very large wooden Amazon box, which created such a touching nostalgic moment… the ringing of the doorbell, the excitement in the wife’s eyes as she Read more

Chevrolet takes football fan from India to United Kingdom to enjoy Manchester United experience

Fan from Hyderabad gets a once in a lifetime opportunity which money can’t buy Chevrolet today announced that it will kick start the dream journey of a Manchester United Fan from Hyderabad to Old Trafford, the home ground of the legendary football club, Manchester United. The objective of the Chevrolet Fan Cup is to celebrate the passion of Manchester United fans in India by turning their dreams into reality. The winner was selected through a Chevrolet Fan Cup Contest on Chevrolet India’s website, encouraging fans of Manchester United to answer “How Do You Celebrate after a Goal?” with a celebration picture Read more

Cruze

What makes Cruze a perfect car for those who do their own thinking?

Do you want to buy a car that matches your personality?

If you believe your USP is of an out-of-the-box thinker, if overcoming challenges is your forte, if in the long run you feel it has paid off well to do your own thinking because it stands you apart from the crowd, now is the time for you to check out the new global bestseller, the Chevrolet Cruze 2016. It is powerful, has great style and is very intelligent (Did we just describe your personality?).

Many of us don’t believe in a car being just a mode of transportation from point A to point B. We would like to feel proud every time we look at it. It is important to enjoy both, the exterior and the interior, and the drive has to be steady and powerful. Take a test drive of the Chevrolet Cruze 2016 and we’re confident that you’ll find what you’re looking for. It will change your perception of Chevrolet completely. We have made a huge effort to bring the right car for Indian roads and traffic.

There are a couple of 3-day weekends coming up when you could step out with your family for a quick holiday in the cool of the mountains or to just chill at the beach, so it has to be a vehicle that will keep your family safe on the highway also.

The Chevrolet Cruze comes with all the safety features: A safety cage, front and rear crumple zone and an ABS with electronic brake-force distribution. To top it all, the Cruze offers enhanced protection for kids; it is specifically designed to install a child seat in any of the 3 rear seats. It is also equipped with 4 airbags, front dual and side airbags, providing the highest measure of airbag safety in case of a high impact collision.

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Its exterior, the new chrome grille front fascia, projection fog lamps and LED daytime running lights give the already sculpted exterior an even better look!
The spacious interiors, large boot space, soothing ice blue lighting, very smart and comfortable leather seats, a 6-way power adjustable driver seat and an electric sunroof will win your heart. And for your highway driving, it has on-steering cruise control for better fuel consumption, and awesome rain sensing wipers!

Talking of intelligent, the smart MyLink empowers you with remarkable technology, convenience and safety at the touch of your fingertips. The ‘text to speech’ functionality allows you to read and compose text messages on the move and access stored audio files on your mobile or flash drive through voice control or the color touchscreen. Leave those messy wires behind, connect your device to MyLink through Bluetooth and stream it over your stereo speakers. You also have a keyless entry and start/stop ignition.

In addition, you have Siri as your personal assistant to make your drives more amazing through the Siri Eyes-free mode. Get Siri to make calls and play your favorite music, listen to and compose your reminders, notifications and messages, all without touching your iPhone while on the road. At the same time, you can use MyLink’s enhanced voice recognition technology to just press a button on your steering wheel for simple voice commands.

You have the option to consider where you would enjoy driving the Cruze more, on the highway or city roads with stop-and-go traffic, or both. Choose between buying a Cruze with a 6 speed automatic transmission with seamless acceleration and instant torque, or a 6 speed manual transmission with a superlative hydraulic clutch system. Both work wonderfully. And you know what? The rear vision camera in the Cruze relays crystal clear images on the 7-inch display guiding you through the tightest spots while parking even in the most crowded areas.

If you’re excited about the Chevrolet Cruze 2016, join the gang and take a test drive today… You will love it!

Posted on by Chevrolet India in Cruze Leave a comment

Your Perfect Partner, Chevrolet Beat 2016

In this day and age of high stress levels and competitive environment one looks for fun, comfort and peace of mind wherever it can be found. It can be nerve wracking driving in the mad traffic of big cities for your job all day, or driving distances in the evening to a networking event!

What’s the solution? Get into a Chevrolet Beat 2016, it’s an efficient and fun car! The pleasure and ease of driving this small car is what normally comes in sedans. The amazing pick-up of the car with the advanced insta-torque boost, the steering mounted audio controls for your entertainment and the icy blue illumination inside can only make you smile.

And, t’s not just an intelligent car, the stylish spacious interiors, airbags for the driver and co-passenger, ABS, the new dual port chrome grille with a bold front fascia and stylish 14” alloy wheels make it smart enough to be seen as your style statement!

Beat

Planning to buy it or go for a test drive! Call us on 1800-3000-8080 or visit your nearest Chevrolet dealership.
You will also get more details about the summer offers shattering perceptions about high costs for purchase and maintenance.

Have fun over the next long weekend with your family or friends, drive out of the city into the hills or to the seaside. The Chevrolet Beat 2016 is available in both Diesel and Petrol variant with room for 5, a large enough boot space (or you have a 60:40 split back seat to fit in that extra luggage) and plenty of holders for your cans, bottles or cups. That’s not all, it comes in 7 vibrant colors to match its funky and stylish exterior.

Stylish car! It’s easy handling makes it easy to park anywhere! Drive the Chevrolet Beat 2016 and fall in love with it! Why are you waiting for? Request a test drive today.

Posted on by Chevrolet India in Beat Leave a comment

The story of the Chevrolet Trailblazer launch in India

The Chevrolet Trailblazer became a part of a love story… about a wife who wants to do something different in return for her husband’s niceness, something that would bring joy to his heart.

We made a real life video on the wife making her husband relive his favorite childhood memory of receiving a Chevrolet toy car from his uncle, packed in a box. However, this time the Chevrolet car was the Trailblazer, delivered in a very large wooden Amazon box, which created such a touching nostalgic moment… the ringing of the doorbell, the excitement in the wife’s eyes as she watches her husband open the door, the husband’s surprised face when he opens the box…

The Trailblazer was the first Chevrolet car to be launched online in partnership with the giant online retailer, Amazon in India. This gave us the opportunity to deliver a car in a colossal box to a customer’s doorstep.
The post-delivery results were phenomenal! As a result, Chevrolet India received 8 bookings from the Amazon brand store and 5 Trailblazers were sold.

And that was not all, Chevrolet was then happy to take the campaign forward by collaborating with One World Play Project and Slum Soccer. We used the massive empty Amazon box we were left with and filled it up with footballs, One World Futbols. We delivered this box to a remote part of India to gift One World Futbols to kids, young budding footballers. The joy on their faces was worth watching!

Apart from spreading smiles the video generated a lot of attention for the Chevrolet Trailblazer online.

On social media, the hashtag #BoxUnveiled generated more than 55 million impressions. The main campaign video generated more than 1 million views on YouTube and 1.4 million on Facebook. It was also featured on websites like Scoop Whoop, Storypick and Yourstory.

The campaign kicked off on Twitter, with a teaser film of the Amazon box being carried on a lorry on the Mumbai-Pune expressway. The teaser was tweeted with the hashtag #MysteryBox which was trending for more than 3 hours, followed by the hashtag #WhatsInTheBox which again was trending. This generated a lot of curiosity, leading to total impressions of more than 59 million and 91 million on Twitter respectively. We finally followed up the campaign by releasing the whole video on Twitter, Facebook and YouTube with the hashtag #BoxUnveiled which was trending again!

The hashtags that accompanied the video were #BoxOfHappiness and #ChevroletIndia which received more than 47 million and 48 million impressions respectively, generated more than 5 thousand conversations and a reach of 10 million. In addition to this, these hashtags were trending for two days.

The Chevrolet Trailblazer campaign was a grand success! Apart from creating a great brand presence online, we were glad we could bring smiles to millions of faces.

About Chevrolet
Founded in 1911 in Detroit, Chevrolet is now one of the world’s largest car brands, doing business in more than 115 countries and selling more than 4.0 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature engaging performance, design that makes the heart beat, passive and active safety features and easy-to-use technology, all at a value. More information on Chevrolet models can be found at www.chevrolet.co.in

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Chevrolet Enjoy Celebrates First Birthday

GM India launches 1st Anniversary edition of popular MPV

General Motors India today celebrated the first anniversary of the arrival of the popular Chevrolet Enjoy MPV with the launch of the 1st Anniversary edition.

Chevrolet Enjoy Anniversary Edition

Launching the anniversary edition, GM India President and Managing Director Arvind Saxena said ‎ “Chevrolet Enjoy has completed a very successful ‘Year of Enjoyment’ on Indian roads It has given our customers  a  spacious  multi-purpose vehicle  and  a  luxurious  drive that  is  enabling them to  enjoy  life with their families and friends.  ‎Since its launch in May 2013, the Enjoy has sold close to 20,000 units. It has taken on the toughest competition in the newly created MPV-B segment, he added.

The latest member of the Enjoy family, the   1st Anniversary Edition is available with a choice of seven and eight seats and an exciting & stylish accessories package. It is being offered for a limited period.

Based on customer  feedback,  the  enhancements  make  the  award-winning  MPV even  more  stylish  and  appealing  for  esteemed  car  buyers.  GM India is launching an integrated marketing campaign to promote the 1st Anniversary Edition and celebrate the first anniversary of the Enjoy.‎

The Anniversary Edition offers free accessories on both the exterior and interior with exclusive badging giving it a distinct identity. The stylish exterior enhancements include a chrome kit for the headlamps, tail lamp, door handles and tailgate apart from roof rails, side body decals, OSRVM blinkers and chrome license plate garnish. Wooden dashboard trims have also been added to the interiors for a trendy and sporty ambience.

It may be recalled that the  Enjoy  has  received  four  coveted  awards  from  industry  experts  and  consumers, making  it  the  most-honoured M‎PV  last year.   In   addition, the Enjoy launch has received ‘Best Integrated Campaign Award’.

The  Enjoy  is  available  in  six  colors:  Velvet  Red,  Candy  White,  Switchblade  Silver, Seadrift Grey, Caviar Black and Linen Beige. It is powered by a 1.3-litre turbocharged DOHC diesel engine producing 74.8 PS @ 4000 rpm and a 1.4-litre SMARTECH petrol engine producing 100.2 PS @ 6000  rpm. The Enjoy returns one of the best in class mileage in the MPV categories and comes with a standard warranty of 100,000 kilometres or three years whichever is earlier.

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The Posh and the Powerful Chevrolet Cruze 2014

Chevrolet Cruze 2014

You can now get your hands on the most up-to-date 2014 Chevrolet Cruze for as low as Rs 13.70 lakh for the manual variant and 16.19 lakh for the fully loaded automatic transmission variant (ex-showroom, New Delhi). With higher fuel economy on the six-speed automatic transmission, you can now choose to Cruze in style without batting an eyelid on the fuel meter.

Offering the perfect blend of power, refinement and efficiency, the updated Chevrolet Cruze has further strengthened its position in the marketplace. The Cruze with 2.0 litre VCDi diesel engine is already the most powerful saloon in its segment with 166 PS of undulated power on tap along with 380 Nm of torque that make the drive simply exhilarating. And now, it’s easier on the pocket too!

“The Cruze has received an overwhelming response from consumers across India since its launch in 2009 and continues to be the largest-selling Chevrolet nameplate globally,” said Rajesh Singh, Vice President, Sales, Marketing and After Sales, General Motors India.

“We are constantly upgrading our carlines according to the evolving needs of the Indian consumer. The updated Chevrolet Cruze with all new Gen2 automatic transmission returns improved fuel economy and also provides turn indicators on outside rear view mirrors, both of which are crucial for Indian road conditions,” added Mr. Singh.

The updated 2014 Chevrolet Cruze comes with both a 6-speed manual and a 6-speed automatic transmission. The all-new Gen2, 6-Speed Automatic Transmission sets a new benchmark in the segment with improved fuel economy of 14.81 kmpl as per ARAI. The manual variants return a fuel efficiency of 17.3 kmpl.

Seamless gear changes mean superior acceleration off the block and instant torque delivery for effortless overtaking. The Electronic Automatic Transmission Control System offers a clutch-to-clutch shift operation for precision gear shifting. A widespread gear ratio ensures quicker getaways and the sixth gear ensures increased fuel economy at cruising speeds.

The updated 2014 Chevrolet Cruze is even more visually appealing with turn indicators added on the outside rear view mirrors as standard for comfortable maneuvering. The Cruze embodies a new dual-port front grille with gold bowtie, newly designed front and rear bumpers, new dual bezel design headlamps, new alloy wheels and new fog lamps with chrome surround across all trim levels. The new Cruze with its refreshed styling chisels a lasting impression with its bold dynamism of form, aggressive stance, muscular shoulders and taut styling crease lines.

The jewel-effect headlamps add striking character to the sporty front end. Muscular sides with chrome door handles, chrome applique on the trunk lid and mesmerizing twin-port jewel effect tail lights highlight the design enchantment.

The new Chevrolet Cruze also comes with thoughtfully researched comfort features like a six-way power adjustable driver’s seat, dead pedal, premium speakers, power-operated windows with the express-up & down feature on the driver’s window, Bluetooth music streaming and pinch guard protection for improved customer delight.

The ice-blue ambient lighting enhances this, as do the classy, elegant and comfortable jet black leather interiors. An advanced integrated centre stack with graphic infotainment display, radio and HVAC controls add to the premium feel of the car. A thicker, ergonomic rim design helps maneuver with more ease with the three-spoke steering wheel.

A sleek, no-wire experience for the car audio enthusiast is standard. Push button start, cruise control, rain-sensing wipers and an auto-dimming inside rear view mirror make the Chevrolet Cruze a dream to drive. Steering wheel-mounted cruise control automatically controls the speed for a pleasurable highway drive.

The three-gauge instrument cluster has sophisticated ice-blue dash illumination and a centre-positioned information display provides every little detail required.

Equipped with dual front airbags and two side airbags, the new Cruze enhances safety in case of a high-impact collision. The strong and rigid “safety cage” has reinforced pillars with tubular bars, which provide optimum protection to passengers. The front and rear crumple zone maximizes safety by absorbing the impact energy in a collision.

The anti-lock braking system (ABS) with electronic sensors provides excellent braking efficiency and shorter stopping distances, which ensures better steering control, especially on slippery surfaces. Passive Entry Passive Start (PEPS) automatically controls the central locking system, anti-theft alarm and ignition.

The pedestrian protection design of the hood and related hinge structures reduce the chance of pedestrian injury. With a child seat provision specifically designed in the rear seating area, the new Cruze offers protection for children at all times. They can be secured in any of the three rear seats.

Prices for the updated Chevrolet Cruze (ex-showroom, New Delhi)

Chevrolet Cruze LT (MT) -                                                  INR 13,70,416/-

Chevrolet Cruze LTZ (MT) -                                               INR 15,19,029/-

Chevrolet Cruze LTZ (AT) -                                                INR 16,19,826/-

Posted on by Chevrolet India in Cruze Leave a comment

Chevrolet Cruze – Most Appealing Premium Midsize Car in India

Chevrolet Cruze bagged the award for the most appealing premium midsize car of 2013No prizes for guessing the most appealing premium midsize car in India. Yes, the Chevrolet Cruze is at it again, adding yet another award in its tally from the renowned and respected market research firm JD Power.

The Chevrolet Cruze has bagged the award for the most appealing premium midsize car of 2013 under the ‘APEAL’ study by JD Power Asia Pacific. Mr. Arvind Saxena, the new President and Managing Director of General Motors India, received the award at a ceremony in New Delhi on March 11, 2014.

The Automotive Performance Execution and Layout (APEAL) is study conducted by J D Power every year among new vehicle owners between 2 and 6 months of ownership to identify what excites and delights owners about their new vehicles performance and design.  This study identifies features and attributes that make vehicles stand out to their owners.

The Chevy Cruze ticks all the boxes when it comes to performance with 166 PS of undulated power on tap and 380 NM of humongous torque – the 2.0 litre VCDi engine makes the driving experience simply exhilarating. These numbers clearly make the Cruze the fastest car in its segment by a long way.

The Chevrolet Cruze looks like a monster on the prowl and its new design features such as turn indicators on the outside rear view mirrors, a new dual-port front grille with gold bowtie, newly designed front and rear bumpers, new dual bezel design headlamps, new alloy wheels and new fog lamps make it the standout contestant for the pageant in a beauty contest.

Chevrolet Cruze with its refreshed styling chisels a lasting impression with its bold dynamism of form, aggressive stance, muscular shoulders and taut styling crease lines. That’s why Cruze owners vouch for the performance of the car which has led to the stupendous achievement.

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Your chance to own a Limited Edition Chevrolet SAIL Hatchback and SAIL Sedan

SAIL Sedan Limited Edition

Chevrolet introduces Limited Edition SAIL Hatchback and SAIL Sedan which showcases a bold new styling along with sporting an exclusive Limited Edition Badge. This initiative of introducing a Limited Edition range is because of the huge acceptance the marque gets amongst buyers.

SAIL U-VA Limited Edition

The Chevrolet Limited Edition SAIL Hatchback and SAIL Sedan will sport side body graphics, reverse parking sensors, outside rear view mirrors with blinkers, illuminated sill plates, steering wheel cover, limited edition seat covers, carpet mats and pillows, chrome embellishments on boot lid, OSVRM with blinkers along with the limited edition badge which will add the final premium look to the entire offering.

With a promise of power, fuel efficiency and low emissions the SAIL Hatchback and SAIL Sedan can be availed in SMARTTECH diesel and petrol engines.

With no extra pricing the limited edition SAIL Hatchback and SAIL Sedan can be availed between Rs 4.21 lakh and Rs 6.54 lakh while the Chevrolet SAIL Sedan’s Limited Edition is priced between Rs 5.07 lakh and Rs 7.45 lakh (ex-showroom, New Delhi). Also for the current month the customers can continue availing the February offer of upto Rs. 30,000 and the recent tax benefits Rs. 23,700 which gets passed on to the buyer. So it’s a month of huge saving and the perfect time to take home the Limited Edition Chevrolet SAIL.

GM India is currently present in 218 cities in India with 273 sales points and 277 authorized service outlets to cater to the requirements of its customers. It is also the pioneer in introducing a number of industry first programs, including an unmatched three year warranty with the Chevrolet Promise and a 24×7 free roadside assistance service to further bolster the excellent ownership experience of Chevrolet vehicles.

With the launch of the Limited Edition Chevrolet SAIL Hatchback and SAIL Sedan, Chevrolet hopes to provide a mix of unmatched luxury and smart features that have always brought more value and comfort to our customers.

Posted on by Chevrolet India in Featured, SAIL, SAIL U-VA Leave a comment

The Limited Edition Chevrolet Enjoy is here!

Chevrolet Enjoy Limited Edition

The luxurious and stylish Chevrolet Enjoy is the perfect car to help you play all your roles in life. This stylish car comes packed with special features that make it stand out from all the other cars in its class.

Chevrolet Enjoy has also bagged the coveted ‘MPV of the Year 2014’ award by Bloomberg TV-Autocar India making it the perfect choice for all your needs!

The Limited Edition Chevrolet Enjoy is packed with more luxurious features that make it stand out from all the other cars. The car’s new dashboard trim makes the car look smart, lean and irresistibly stylish. The new chrome kit adds a touch of glamour to the car and is bound to make heads turn.

‘Safety’ is one of the core features of the Limited Edition Chevrolet Enjoy. It’s dazzling OSRVM Side Markers ensure extra protection for the car, making it one of the safest cars on the road. It also comes with new and stronger roof rails to accommodate extra luggage making it the ideal car for long holidays.

At an unbelievable starting price of Rs.5.78 Lakh, the Limited Edition Chevrolet Enjoy is a smart yet stylish choice!

Posted on by Chevrolet India in Enjoy 1 Comment

GM India launches All New Chevrolet Cruze

All New Chevrolet Cruze

New model comes with refreshed exterior styling, comfort features and added safety

New Delhi: GM India today launched the all new Chevrolet Cruze with refreshed exterior styling, new comfort features and added safety. The Cruze, which had already set a new benchmark in the premium executive sedan segment with the most powerful diesel engine under its hood, will further strengthen its position in the marketplace and reiterate GM India’s commitment to provide best-in-class products to its customers.

“The Cruze has received an overwhelming response from consumers across India since its launch in 2009 and continues to be the largest-selling Chevrolet nameplate globally,” said Lowell Paddock, President and Managing Director, General Motors India. “With new stylish exteriors, modern comfort features and added safety, we expect the all new Cruze to continue exceeding expectations of car buyers and keep up the excitement in the festive season.”

Stylish New Exteriors
The all new Cruze comes with a new dual-port front grille with gold bowtie, newly designed front and rear bumpers, new dual bezel design headlamps, new alloy wheels and new fog lamps with chrome surround across all trim levels. The new Cruze with its refreshed styling chisels a lasting impression with its bold dynamism of form, aggressive stance, muscular shoulders and taut styling crease lines.

The jewel-effect headlamps add striking character to the sporty front end. Muscular sides, chrome applique on the trunk lid and mesmerizing twin-port jewel effect tail lights highlight the design enchantment.

A Perfect Blend of Comfort and Entertainment

The new Chevrolet Cruze comes with thoughtfully researched comfort features like a six-way power adjustable driver’s seat, dead pedal, premium speakers, power-operated windows with the express-up & down feature on the driver’s window, Bluetooth music streaming and pinch guard protection for improved customer delight.

The ice-blue ambient lighting enhances this, as do the classy, elegant and comfortable jet black leather interiors. An advanced integrated centre stack with graphic infotainment display, radio and HVAC controls add to the premium feel of the car. A thicker, ergonomic rim design helps maneuver with more ease with the three-spoke steering wheel.

A sleek, no-wire experience for the car audio enthusiast is standard. Push button start, cruise control, rain-sensing wipers and an auto-dimming inside rear view mirror make the Chevrolet Cruze a dream to drive. Steering wheel-mounted cruise control automatically controls the speed for a pleasurable highway drive.

The three-gauge instrument cluster has sophisticated ice-blue dash illumination and a centre-positioned information display provides every little detail required.

Safe, Sturdy and Mighty

Equipped with dual front airbags and two side airbags, the new Cruze enhances safety in case of a high-impact collision. The strong and rigid “safety cage” has reinforced pillars with tubular bars, which provide optimum protection to passengers. The front and rear crumple zone maximizes safety by absorbing the impact energy in a collision.

The anti-lock braking system (ABS) with electronic sensors provides excellent braking efficiency and shorter stopping distances, which ensures better steering control, especially on slippery surfaces. Passive Entry Passive Start (PEPS) automatically controls the central locking system, anti-theft alarm and ignition.

The pedestrian protection design of the hood and related hinge structures reduce the chance of pedestrian injury. With a child seat provision specifically designed in the rear seating area, the new Cruze offers protection for children at all times. They can be secured in any of the three rear seats.

Turbo Charged with Excellent Ride and Handling

The 2.0-litre VCDi engine under the hood of the Chevrolet Cruze delivers 166 PS of unadulterated power on tap, making it the most powerful diesel car in its class. Added to that, the 380 Nm of torque makes the experience simply exhilarating. The advanced engine management system, coupled with the high-performance variable geometry turbo-charged common rail direct injection (CRDI) system ensures breath-taking performance.

The Chevrolet Cruze comes with both a 6-speed manual and a 6-speed automatic transmission mated to the all-new 2.0-litre VCDi engine, setting a new benchmark in refinement and driving comfort. Seamless gear changes mean superior acceleration off the block, instant torque delivery for effortless overtaking and the pleasure of power driving.

The electronic automatic transmission control system offers clutch-to-clutch shift operation for precision gear shifting. A widespread gear ratio ensures quicker getaways and a sixth gear for increased fuel economy at cruising speeds.

With its specially engineered wider track, stiff body structure, quick-acting steering and braking system, the Cruze delivers advanced road handling, improved aerodynamic performance and greater sensitivity to set-up changes.

A gas-charged McPherson strut type front suspension, U-shaped rear suspension with torsion beams and gas-charged shock absorber ensure a smooth and comfortable ride.

A hydraulic power rack-and-pinion power steering is tuned for more responsiveness with quick-reacting ratio. A four-wheel disc brake set-up provides excellent stopping and stable braking capability. Along with ABS input from speed sensors, you get reduced stopping distance, maximum stability and improved steering ability.

Posted on by Chevrolet India in Cruze Leave a comment

Sailing Through The Himalayas

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October 6, 2013: It was a full house, with raring enthusiasm, in Shimla, with motorsport enthusiasts from all parts of the country ready to set off for the highest rally of the world – the Raid De Himalaya. The Raid, as referred to by most enthusiasts, is counted among the top ten toughest motorsport rallies globally and is witness to unparalleled vigor.

It won’t be a euphemism – “For the diehard rally driver, it’s the mecca of rallying in Asia”. The highest rally in the world; only 25% starters finish; an extreme endurance event of marathon proportions; it will be cold, very very cold; there will be almost no oxygen to breathe; the roads will be like river beds, well, icy river beds, and the knowledge that one may not return from this adventure as the same person that waved goodbye cheerily to his family and friends a week before, in fact one may not return at all….

And as a reward one will have the country’s most envied bragging rights – That itself, if finished,  , will be an unbelievable victory, as rallying at 6000 meters above sea level is unheard of by most.

 

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The vehicle selected was 1.3 litre diesel powered SAIL Hatchback. The preparation of the vehicle was executed under the supervision of General Motors Technical Centre India, Bangalore. The vehicle was engineered and fitted with safety equipment like, roll cage, safety seats and belts, under body plate to successfully traverse the most difficult and unforgiving terrains. And, of course, we had our helmets to protect us while we drove!

 

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The route to “Raid” traversed the difficult stretches of Kaza, Tabo, Keylong, Khardung La and Wari La and finally to close at Leh. With the backdrop of the Himalayas and real dangers threatening every participant, the task of mere completion was terrifying. Achieving the end of each day was a real victory. This was a real adventure – as a single wrong step meant having a free fall from highest altitudes.

The Raid tested qualities of endurance, physical and mental toughness on one side, and on the other, tested the choice of vehicle and planning for the unexpected.

 

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We drove past the  highest motorable altitudes, the mightiest mountains where nothing much survives and learnt that one needs to be physically fit and mentally strong, that the unexpected lies around the next bend and it need not always be pleasant! -A well-prepared car and physical fitness to face the rigors that the high altitude route has to offer, both need to be in place.

The day normally started just after sunrise, and terminated just before dusk. However there were delays and, on a few occasions, we drove with lights on, without knowing how much depth one is running, with just about 2 meters of road on the either side of the vehicle.

Our SAIL Hatchback kept us moving, even while we saw many others withdrawing in between because of various breakdowns by their machines. The vehicle performed to expectations, with the ground clearance the only major concern, given the terrain we had to battle with, while competing with a lineup dominated by SUVs.  It was indeed testing, for every moving or stationary part of vehicle which underwent the treacherous, unforgiving terrain, as each day for a grueling 12 – 14 hours, stones hit every corner of our vehicle like bullets. The suspension, the engine, the transmission, along with the driver, each needed perfect harmony – and finally when the man and the machine, after 6 days of rallying across 1800km, arrived safe, all the pain was relieved and a true sense of achievement prevailed.

 

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The overall experience was enriching and gave a sense of pride for the machine. We learned how to survive in extreme conditions, and keep the target in mind irrespective of all the harsh elements.

Winning or losing comes second – what matters most is man and machine working in tandem yet finishing safe.

 

-By Deepak Mutreja and Pradeep Chauhan

 

 

Posted on by Chevrolet India in SAIL U-VA 2 Comments